My Book

Brand New World equips next-generation CEOs and CBOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.

Brand New World explains how to:

• Develop a brand vision and strategy which articulates your brand’s role in creating a bold future.

• Align resources to create measurable value for all stakeholders beyond financial growth.

• Encourage the next generation of leaders to make choices about how they lead their brand.