Hi, I’m Sarah.

My goal is to inspire you to rethink your role and your brand's in creating a bold future.

Together we will think differently about what’s possible through leadership, brand and innovation strategy in an evolving global context.

With your vision and my extensive global experience in brand, innovation, strategy, coaching and global development, we will energize you and your business, unlocking future growth opportunities while making a positive impact on the world.

Think Differently About What’s Possible

  • Envision it.

    At the heart of every bold future is a powerful vision. I believe that anything is possible when we allow ourselves to think differently. Whether an individual, brand, innovation or enterprise leader, I help you tap into your deepest aspirations, exploring the intersections of creativity, innovation, and global impact. Together, we’ll uncover the future that inspires you and energy that drives you towards creating a positively impactful future.

  • Build it.

    Once the vision is clear, the real work begins. Building a future that reflects your vision requires a strategic approach that is both life-centered and insight-led. With my experience in leading global brands through complex challenges, I guide you in developing the strategies, skills, and mindset needed to turn your vision into reality. By fostering a culture of innovative and ethical leadership, we will build a robust strategy that ensures your aspirations are not just ideas but translate into tangible, impactful results.

  • Grow it.

    Growth is the natural progression of a well-built strategy. I’m dedicated to helping you achieve your vision of an equitable and regenerative future, whether through individual, leadership, enterprise or global development strategy. As your partner, I provide the mentorship and strategic guidance needed to achieve impact at scale. Together, we’ll navigate the complexities of the evolving global landscape, leveraging both our strengths to create a bold future.

  • "Sarah is magic. She uses the world around her as a launchpad for briefs and projects that drive true growth for business whilst making meaningful movement in the world at large. She's a true innovator who possesses the passion, fearlessness and insight to arrange (and re-arrange) observations, insights + perspectives into truly world-building concepts. Sarah knows how to harness latent magic in people to co-imagine new possibilities. When working with her the energy in the room is unmatched. It's rare."

    Tamika

  • "Working with Sarah has been an absolutely transformational experience for me. It's hard to find the words that speak to how truly profound the work was that we did together and how it has helped me. I came to Sarah feeling professionally meh - a bit listless, a bit down on myself and with a very murky sense of where I should direct my energy. Sarah was a force field of insight, provocation and empathy that dissipated the fog and helped me understand where I'm most powerful and where I should tangibly put my effort moving forward. I will forever be grateful that she took me on; she is an incredible talent."

    Heidi

  • "A rare mind... bursting with brave ideas, Sarah brings empathy, curiosity and grit to her work and life. She is passionate about people, the potential of us all, and it’s obvious when working along side her. She is a visionary and someone who can link all the pieces together both in small group and large. Many tools in her tool box and I am grateful to know her."

    Lynsey

  • Sarah thinks fearlessly and pushes creatively. She is a real talent and amazing spirit.

    Michael

  • "Sarah's superpowers lie in balancing creative problem solving and whip-sharp strategy all together in one complete package. Her ability to navigate complex cross-functional relationships and organizational priorities with clarity and joy make her an absolute necessary component to any brand looking to move the needle in innovation. The cherry on top is that Sarah is just a lovely, lovely human."

    Erin

  • "The level of creative thinking, complex problem solving, mentorship and true positive energy is unparalleled with any other colleague I have had. Sarah has an ability to see complex situations and break them down into clear and actionable opportunities. Her strengths lie in identifying enterprise and forward thinking opportunities, hypothesis formulation, gathering unbiased data, synthesis of data and strategic planning. The way she can pull up and find the most important sharp points to focus on has truly led to some of the clearest and most Innovative work our Brand has seen."

    Missy

  • "Sarah is a true visionary that seeks to truly listen and understand the consumer to mine innovative approaches to serve them. She is passionate about people, passionate about creativity and innovation. Her endless energy touches all that she works with. It's a true pleasure to know and work with Sarah. She will drive anything she does beyond the ordinary for truly visionary results."

    Liz W.

  • "Sarah is one of the most inspiring, energizing and insightful professionals I’ve had the pleasure to work with. Her ability to envision a future that few can see and imagine, is remarkable and impressive. She is a true visionary, a marketer and strategist with purpose. Personally I’m grateful for having shared a seat at the table with Sarah as she was and continues to be a source of inspiration."

    Camilo

  • "Very few people have Sarah’s unique set of experiences, skills and abilities that enable her to lead with her teammates in a visionary and collaborative way. Over the past decade, I have worked with Sarah in various roles at Nike, and I appreciate her strategic yet tangible approach to problems. She takes the time to understand, evaluate and guide teams in a way that leads to innovative outcomes. The creativity she brings to every situation is also inspiring, and I welcome any opportunity to work with her again in the future."

    Stephen

  • "Sarah is a rare combination of a big, bold, innovative thinker that can capture a vision of the a future state, yet also distill down the qualities and actions required to achieve and deliver the vision. Sarah is able to build teams, navigate highly complex matrix organizations and bring a welcome dose of relatable humanity along the way. A true pleasure to work with."

    Michael

  • "I've had the opportunity to cross path with Sarah a couple of times during our careers at Nike and I always admired her leadership style: calm, confident, empathetic and extremely competent. Sarah is a brilliant mind, she is a forward thinker, a visionary leader who brings contagious positive energy to the team. She is also incredibly caring, the ideal peer or manager to have. She takes the time to really learn more about people, and she's always available for a word of advice. Sarah is a natural coach and mentor, a trustworthy partner you can always rely on. I would love to work again with her in the near future."

    Martina

  • "Sarah is a strategic thought leader, a visionary, a futurist. She has the ability to see the future and know exactly what it takes to bring it to life. She understands the complexities of large organizations and strikes the perfect balance of delivering on goals and growth while disrupting for good. She does this with empathy and through the heart and mind of the consumer. While she's doing this, she's mentoring those around her. Pushing them to think outside the box, to put the consumer and asking the tough questions. She's a true pleasure to work with."

    Liz F.

  • "Sarah has great skill and dedication to ensuring an organization has a long term brand strategy that is true to the aspirations of the company but is also supported by in depth consumer insights. Many marketeers can use today's tactics to shape tomorrow's campaign, but few have the ability and courage to look further ahead. Sarah can be the difference between simply preparing brands for the future and actually shaping the future."

    Sion

  • "Sarah is a visionary, innovative and purpose driven leader. She is a coach to many, mentoring and building up people. Sarah bridges a deep understanding and experience of storytelling, marketing with strategy and vision around the future and how to serve consumers. I couldn't recommend her more as a strategic leader with a deep expertise in how to build brands and take innovative products to market."

    Hannah

  • "I've known and worked closely with Sarah for almost ten years, and consider myself so lucky because of what I've learned from her. Sarah is most famous for two things: 1. Her intentional and passionate focus on developing both individuals and teams. She leads her own team through collaboration and sharing a common goal. And she's equally adept at coaching and mentoring individuals -- I've been a beneficiary of her gift. 2. Her ability to have a long range vision and a plan to prepare for that vision. Sarah can think 5 to 20 years out, predict a future world and what consumers will need in that world, and create a roadmap to get there. I've met few people with this talent, and it's been incredibly inspiring to watch how her mind works."

    Mel

  • "When you need someone to guide your global brand through uncharted waters, when you must architect a concrete strategy to pivot your product from A to B, when you need to define your innovation opportunity at the juicy instinctive and cultish level - then Sarah Kay is your best compatriot. Provocative, tenacious, diligent - Sarah cultivates a sense of confidence and momentum within team members and leadership alike. My work works better when I’m working with Sarah."

    Katie

  • "One of the great things about Sarah, aside from being a pleasure to work with, is her ability to apply a rational filter to creative thinking. To see through what is merely shiny or clever and be able to objectively assess the underlying value and substance. She's also a tireless advocate for the consumer and the work itself. She's terrific at focusing on the essential, rather than being sidetracked by what might be merely easy or expedient, and possesses the persistence and integrity to keep projects on course and moving forward amidst obstacles. Whenever I work with Sarah, I know I have a true partner in not only getting the job done, but it in getting it done right."

    Cory

Think Differently About What's Possible.

Transform your aspirations into actionable strategies to create a bold future.