Hi, again.

I founded Create A Bold Future LLC, a global brand and innovation advisory, because I believe that brands and innovation exist to benefit humanity, not the other way around. We need to make them work harder for us.

Originally from the UK, I have three decades of global brand, innovation, strategy and leadership experience across multiple industries, for-profit and not-for-profit brands, including Nike, The Earthshot Prize, Reebok, Mattel and many other global brands under NDA. I’ve lived and worked in multiple geographies, categories, functions and on global moments such as the Olympics, Winter Olympics and the Football World Cup.

My book, Brand New World (2021), equips next-generation leaders to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and innovation leadership teams to create a bold future.

I completed an MSc in Global Development (May 2025) to broaden my knowledge about how we’ve developed our world to this point and deepen the rigour behind the questions I’m asking about the role of business in shaping the future. I help policy and corporate leaders think differently about what’s possible in this space.

I’m passionate about connecting with people one-on-one and with cultures first-hand to develop an informed perspective and a deep understanding of the problems that need solving. I thrive on the challenge of taking brands into the future and unleashing creativity, talent, and passion in others to get there.

I have lived in Portland, Oregon, for almost fifteen years, and I’ve been an ICF-certified professional Coach (CPCC) since 2011, empowering creators, innovators, and leaders to break paradigms about what’s possible in the future.